Inception, naming, branding and marketing project for my brother’s new business venture. The aspiring entrepreneur, personal trainer and basketball coach is a part of an Ontario youth summer business program and was in need of a name and brand for his newest project. MOVE – seemed to perfectly fit – and the colours I brought in are meant to be used playfully, mixed and matched for all of his future marketing.

Success? The logo has been so popular that tshirt requests and orders have been placed by total strangers, and plans to expand the line are underway.

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