Vital Signs

This fall I had the opportunity to work with the Community Foundation of Centre Wellington to put together their Vital Signs Report for 2015. Vital Signs reports are released all across Canada each year, starting in Toronto in 2001, the reports endeavour to take the pulse of a community based on relevant indicators. The Centre Wellington Community Foundation hired me to breath graphic solutions into the data they had collected. I wanted to create a fresh solution for the report, and bring in very clean graphics to capture reader attention while not detracting from crucial indicators.

The report examined three major areas of interest: Arts & Culture, Belonging & Leadership, and The Gap Between Rich & Poor. Each section was given it’s own two-page spread, allowing readers to take in each section independently. I brought in crisp colour division using a soft pallet that gave me the range to highlight important pieces from each section. Fonts were kept crisp and modern, giving weight to points using larger or bold text. I loved having the chance to work on a piece of work for a community group, it felt great to see my work in the hands of community stakeholders who will go on to use the work for positive change in the area.

Such a fun project, great collaboration between an important community group, great project manager, community stakeholders and citizens. Hopefully the first of many reports to come! Well done Centre Wellington!

Art Photo – Studio Branding

Dieter Stöpfgeshoff recently turned his home office and studio into a stunning public gallery to showcase his work and feature the work of other artists and photographers. The space, tucked behind his house in Gävle, Sweden hasn’t been open for long but is already receiving large crowds and great praise. It was a treat to work with Dieter to bring his vision of a modern brand for this new space to life.

Below, some of the iterations we looked at, I played around with some ideas around framing and wanted the idea to work well in black and white so we could pop in colour later. In the end Dieter’s initial concept turned out to be our favourite!

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A new look

They’ve arrived! My new business cards, and the beautiful fresh pink I’ve chosen for them! Couldn’t be more excited! Have even been pondering a gold edge for the second run? Hmm….what do you think? The arrival of the cards is more of a celebration of my decision making, I have for months been toying with different fonts and imagery and symbols for these cards. In the end it became a hilarity of design fatigue and indecision. SomScreen Shot 2015-11-23 at 10.03.05 AMetimes, you just need to make a decision, and equilateral triangles have been following me around for years now, it seemed time to use them in my work. The colour, the pink and the subtle soft-grey, that I am so in love with, were inspired by my upcoming time in California, which I think of as a rainbow of mixed metallics and pastels in late afternoon sunshine.

The Harris Room

Two incredible women approached me last year to put together a brand for an event space at the local Elora Centre for the Arts. The space, a high-ceilinged classroom in a historic limestone building had a small kitchen attached they planned to renovate, as well as a grand piano in need of a little love. The space had just buckets of potential and was envisioned as a space for everything from community meetings to weddings. Hours of hard work went in to transforming the kitchen, cleaning the space, putting in roller blinds on the windows. The projectlogoBW involved local contractors who generously donated their time to breathe fresh life and ensure the new kitchen was up and running for the grand reveal. While the team readied the room I began work on a brand, something fresh and clean and modern. Finally settling on a clean black and white design that contrasted elegantly with the hundred year old wooden floors, the logo was compact and easily readable, with Harris in who’s honour the room is named, popping out from the rest. After completing all the necessary repairs we invited members of the community to come and see the space and learn how the website and booking process would work under the new system. The night featured a performance by a young local artist, Alanna Gurr,  as well as treats from local spot The Elora Bread Trading Company. The evening was a great success, bookings began that night, with many community members throwing out fun and creative uses for the space we hadn’t yet imagined.

The Art Centre is now under new management and the space has been reclaimed by them. However, our hard work was not in vain, there was so much value in seeing how excited and engaged the community could so quickly become. Personally, I felt invigorated by the relentless spirit of community leaders to improve their town and how rewarding it is to partner with them. Thank you to Toni Ellis and Nancy Fischer for involving me in the fun.

Ben&Sonia’s Wedding

It was such a joy to celebrate my dear friends Ben and Sonia this past summer at their wedding in Elora, and even more fun to work with them on the Screen Shot 2016-01-05 at 12.13.34 PMstationary for their big day. Ben and Sonia are two of the loveliest people I know, always giving and supporting their community and their friends and it was more than time to celebrate them. The wedding was held at the end of August in Elora at a park near their home, with dinner and reception following at the local Art Centre. It was a perfect community space for the big day; the grounds were freshly mowed and adorned with a large white tent, guests arrived to find an oyster shucking bar and wandered the lush lawn sipping on homemade cocktails in mason jars before they sat down to long wooden harvest tables laden with burlap runners and locally grown flowers. The night continued with Toronto’s best funk/soul/Motown/r&b band getting everyone moving and dancing and ended with a grand piano accompanied rendition of Bohemian Rhapsody. Surrounded by friends and family, these two incredible community builders and entrepreneurs deserved the party they had. Thanks for letting me a part of your incredible day guys! Lots of love!

 

  • Top image features the tickets the couple wanted made up to invite members of the community to the dance in the evening (lucky folks, the band was incredible!! The St. Royals)
  • Invitations and ‘Save the Dates’, done in a chalkboard style were meant to have a fun but modern look, I incorporated the bicycles when the couple told me they would be riding from the ceremony to the reception on an adorable bicycle built for two!
  • Photo, courtesy of Davide Robert Greene Photography, the ‘just married’ couple in front of a curtain of carnations, such a beautiful duo!