Marketing

This fall I had the opportunity to work with the Community Foundation of Centre Wellington to put together their Vital Signs Report for 2015. Vital Signs reports are released all across Canada each year, starting in Toronto in 2001, the reports endeavour to take the pulse of a community based on relevant indicators. The Centre Wellington Community Foundation hired me to breath graphic solutions into the data they had collected. I wanted to create a fresh solution for the report, and bring in very clean graphics to capture reader attention while not detracting from crucial indicators.

The report examined three major areas of interest: Arts & Culture, Belonging & Leadership, and The Gap Between Rich & Poor. Each section was given it’s own two-page spread, allowing readers to take in each section independently. I brought in crisp colour division using a soft pallet that gave me the range to highlight important pieces from each section. Fonts were kept crisp and modern, giving weight to points using larger or bold text. I loved having the chance to work on a piece of work for a community group, it felt great to see my work in the hands of community stakeholders who will go on to use the work for positive change in the area.

Such a fun project, great collaboration between an important community group, great project manager, community stakeholders and citizens. Hopefully the first of many reports to come! Well done Centre Wellington!